https://digitalpeople.blog.gov.uk/2019/10/24/making-the-digital-data-and-technology-capability-framework-more-user-friendly/

Making the Digital, Data and Technology Capability Framework more user friendly

User researcher is listening to a presentation from a client.

In 2017 we published the Digital, Data and Technology (DDaT) Profession Capability Framework, designed to help improve consistency across DDaT job roles in government. (Read about the creation of the DDaT Capability Framework). It sets out a common language to describe roles and defines the skills needed for each. It facilitates government transformation as well as personal development for DDaT professionals.

The DDaT Capability Framework has helped us do things like create and grow cross-government communities of DDaT professionals, map out career paths and identify skill gaps and develop the training we offer through the GDS Academy.

All of this has been important in growing government DDaT capability. However, the content and presentation of the role and skill descriptions in the Capability Framework haven’t been updated since they first went live. 

Our user research last year showed that the Capability Framework was challenging to use – with a long wayfinding page, lots of subpages and information that wasn’t necessarily as clear as it could be. 

We decided to review the Framework, so we could understand the problems and plan ways to address them.

Identifying user needs

We had previously carried out research to better understand how people were using the Framework, and for what purposes. Our product manager, Gareth Llewellyn, prioritised the following user needs to inform this work:

  • as a potential applicant for a DDaT job, I need to understand what the job requires, so that I know whether it’s worth applying
  • as a DDaT professional, I need to know what career opportunities are open to me, so that I can make plans for how to progress
  • as a DDaT professional, I need to understand what’s required from more senior roles in my profession, so that I know what I need to do to improve my skills and potentially get promoted
  • as a head of community/vacancy holder, I need a job description detailing the right skills, so that we recruit people with the skills we need

We were also aware of some usability issues with the Framework, that we’d identified during previous testing.

Understanding usability issues

We know that users struggle to find the skills they need to improve in order to progress in their careers. 

This is because the Capability Framework is comprised of a large number of pages. It covers a total of 26 roles, which are spread across 460 pages. This means users may need to look at 17 pages to get all the information on just one job role.

Our users don’t necessarily know what level they are working at and don’t understand the skill levels. We lists these as ‘awareness’, ‘working’, ‘practitioner’ and ‘expert’.

 The long list of wayfinding page content links causes confusion.

Analysing the content

Our senior content designer, Jane Van de Ban, undertook further analysis to get a better understanding of the content challenges facing our users. 

She concluded that the content structure was too complex, using 4 different templates to present the information. This made navigation challenging: it was difficult to get back to the wayfinding page from subpages. 

Jane also found that content was duplicated across pages and that it wasn’t clear how this content related to published job descriptions and the Civil Service Success Profiles

The overall conclusion was that the content in general could be improved – it was written by consultants and published at speed and reflected its provenance.

What the data told us

To understand the quantitative context, we took a look at the website analytics. They told us:

  • in 2018, around 130,000 visits to GOV.UK included the DDaT Capability Framework
  • 85% of page views were made using desktop computers
  • Google drove the majority of page views
  • the majority of referrers were government communication channels
  • there was a high bounce rate on many of these pages

We hypothesised that the content is mainly used by civil servants accessing it from their computers at work. And the data backed up the user findings that the content is challenging and needed to be improved.

Our solution

With a wealth of research and a clear understanding of the problems facing us, Jane developed 2 prototypes: these piloted new ways to present the information. 

We carried out moderated usability tests, so we could observe how users interacted with and responded to the new prototypes. We involved a range of different users – civil servants working in DDaT Profession roles, civil servants outside the profession and people working in similar roles outside government. 

We made iterations based on what we learned, and then tested the prototype again with our users. We now have a design that meets user needs more effectively and efficiently, which we will be rolling out over the coming months.

Improvements include a shorter wayfinding page, fewer pages to navigate through (we’re aiming to reduce the collection to a tenth of its current size) and better navigation to related content.

New roles

While we’re improving the presentation of the Capability Framework, we’re also working to ensure it stays relevant and reflects the DDaT workforce in government. Soon we’ll be adding new roles, including ones responsible for cyber security. We’ll also be extending the architecture job family to include business architect, solution architect and enterprise architect. 

We are also refreshing some existing roles, including: the design role family, the software developer role (defining Front End developer as a speciality), and updating the Business Analyst role.

What next?

Since we published the DDaT Capability Framework, it has helped standardise DDaT roles across government and it has also informed our strategies for how we plan to build future capability and develop the GDS Academy curriculum, including our emerging talent programmes. We’re also using it to help inform diversity, retention and recruitment programmes. 

All of these are hugely important in growing and improving the government DDaT Profession. 

We’ll continue to make sure the Capability Framework reflects the roles and skills we need in government, but also that it’s accessible, usable and useful. 

To find out more, contact ddatprofession@digital.cabinet-office.gov.uk, or follow us @DigiCareersGov.

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5 comments

  1. Comment by Tom posted on

    This is great news, thanks for sharing. In the new and refreshed roles, are there any plans to add research operations to the capability framework?
    Great work 🙂

    • Replies to Tom>

      Comment by The Digital, Data and Technology Profession team posted on

      Thanks for your comment, Tom. We know the Framework isn't a comprehensive list of roles within government, and we're currently working on adding more over the coming months.

      In terms of adding new roles you can raise this with your organisations DDaT capability lead, who can then raise it officially with us, we'd then consult across the profession to test whether there's an agreement that a new role is needed. If you’re unsure of who your capability lead is you're more than welcome to email us here: ddatprofession@digital.cabinet-office.gov.uk. And we can put you in touch.

  2. Comment by Helen J posted on

    There isn’t any DDaT job on CS Jobs that makes any reference to this framework. The very very few that do are always London based; that GDS is London centric may explain that...?

    There is no active discussion in my dept about this framework and it isn’t referred to in personal development conversations or at any appropriate / relevant events. It isn’t used.

    What value is it really providing? Can GDS learn from the Project Delivery Profession; its framework is relevant, meets users needs and is easy to use and is used?

    • Replies to Helen J>

      Comment by The Digital, Data and Technology Profession team posted on

      Hi Helen, there currently isn't a DDaT tag on CS jobs, but by using “Information technology”, “digital” and “architecture and data” as your filters, you will be directed to appropriate jobs.

      Several departments have digital hubs or teams outside of London, such as in the Midlands, North West and South Wales. About 68% of the total DDaT workforce are in teams working outside London (according to the most recent workforce survey carried out in July 2019).

      We hope the changes we mention in the blog will address your points around user needs.

      If you want to email ddatprofession@digital.cabinet-office.gov.uk with details of your department and contact information we can put you in touch with the relevant DDaT capability lead, who can help provide information on how the Framework is being used in your organisation.

      More general information on its use can be found on https://digitalpeople.blog.gov.uk/category/digital-data-and-technology/

  3. Comment by Paul Pendleton posted on

    It's great that the ongoing "user needs" have been identified and the framework and guidance is being updated. As part of the BA community in working with Gareth and GDS, the updates will reflect cross Gov input.